More than a million Prius cars have been sold worldwide, over the last 11 years!
Even as other carmakers are trying to hurry up and follow Toyota’s example, sales of the Toyota Prius – the world’s first mass-produced petrol-electric hybrid vehicle – have passed the one million mark. At the end of April this year, Toyota had sold approximately 1,028,000 units of the Prius.
While Toyota has no immediate plans of bringing the Prius to India (though Honda says it will get the Civic Hybrid here very soon!), the Prius is sold in more than 40 countries already. Toyota claims the Prius has significantly reduced vehicle CO2 emissions worldwide.
The Prius was launched in Japan in 1997, and was introduced in Europe, North America and other markets in 2000. In 2005, Toyota began the first overseas production of the Prius in Changchun, China. Sales of the Prius are also expected to start in South Korea, in the latter half of 2009.
The second-generation Prius, equipped with the Toyota Hybrid System II, was introduced in 2003. As part of its high-priority environment-management policy, Toyota has made a concerted effort to promote and popularise hybrid technology, chiefly through the Prius. Toyota aims to sell one million or more hybrid vehicles annually, as early as possible, in the 2010s.