Rolls-Royce sets up shop in New Delhi

Delhiites with a couple of crores to spare can now buy a Rolls-Royce Phantom from this showroom, situated at The Shangri-La Hotel in Connaught Place

Rolls-Royce Motor Cars, which had opened a showroom in Mumbai in 2005, has opened its second showroom in the country, in New Delhi. Located at The Shangri-La Hotel in Connaught Place, the new Rolls-Royce showroom will be managed by Select Cars Pvt. Ltd., which is owned by the Kapur family.

Rolls-Royce’s dealership in New Delhi was inaugurated by Graeme Grieve, Director – Sales and Marketing, Rolls-Royce Motor Cars. ‘This is yet another milestone since our successful return to India in 2005, after an absence of 50 years. With India’s appreciation of luxury cars, a rich history of Rolls-Royce and a burgeoning economy, the Indian market has a healthy growth potential for us,’ he said.

Three Rolls-Royce cars are being offered in India – the Phantom (Rs 3.15 crore), Phantom Extended Wheelbase (Rs 3.55 crore) and Phantom Drophead Coupe (Rs 3.50 crore). With prices like these, Rolls-Royce cars certainly aren’t meant for anyone but the very rich, but the company, which sold 12 of its cars in India last year, hopes to sell about 20 cars in the country this year. ‘We have, till now, crossed last year’s number and hope to sell between 16-20 units in India this year,’ said Grieve.

Worldwide, Rolls-Royce sold 1,010 cars in 2007, and aims to sell 1,200 cars this year.

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