Fiat is doing a limited edition version of the popular 500 – the Fiat 500byDIESEL – which will only be available online. Only 10,000 units of this car, which is the result of a collaboration between Fiat’s Style Centre in Turin and fashion label DIESEL, will be built.
The Fiat 500byDiesel represents the company’s first venture into selling vehicles via the Web, where a fully automated process allows customers to configure a 500byDIESEL, pay a deposit, order it direct from the factory, track the car’s progress, make a final payment and liaise with a geographically appropriate dealer about collecting the new vehicle.
For more details, visit the Fiat website here
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