Mahindra & Mahindra Ltd. (M&M) has entered into a joint venture agreement with its existing partner,
TMI Pacific, a local Australian importer and distributor of vehicles. The agreement will lead to the formation of a new company called Mahindra Automotive Australia, which will continue the marketing, promotion and retail of Mahindra vehicles in Australia. Mahindra will be the major shareholder in the new company, with an 80 percent stake, while TMI Pacific will retain the rest.
‘Over the past 18 months TMI Pacific has successfully laid the foundation and carved a niche in the Australian landscape for the
Mahindra range of utility vehicles,’ said Michael Tynan, Chairman, TMI Pacific and the Tynan Motor Group of companies. ‘Working alongside Mahindra, we have built brand presence and believe that the stake that Mahindra is putting in Australian soil and the commitment they are showing to becoming even more strongly involved in our market is a testament to their belief in it. We welcome this positive move forward,’ he added.
‘We are delighted to extend our relationship with TMI Pacific, which has contributed in large measure to the success of the Mahindra brand in Australia. As we merge to form a new entity, our collective dedication will ensure that the
Mahindra brand will become further ingrained in the Australian market,’ said Dr Pawan Goenka, President - Automotive Sector, Mahindra & Mahindra Ltd.
‘TMI Pacific has worked tirelessly since the launch of the
Mahindra Pik-Up last year and has helped make Mahindra a household name in Australia, demonstrating that it is indeed the right partner for Mahindra in Australia,’ said Pravin Shah, Executive Vice President - Automotive Sector, International Operations, M&M.
Under the new structure, which will be in effect as of this week, Michael Tynan will become a Director and bring his rich experience of the Australian Auto Industry to the new venture. Chief Operations Officer, Claire Tynan, has been promoted to CEO, while the current team of head office staff and network of dealers around the country will remain unchanged. As before, their mandate will be to continue the growth and distribution of the
Mahindra brand of vehicles throughout Australia.