Mitsubishi is now looking at moving away from an SUV-focused lineup and on to smaller, more fuel-efficient and more environment-friendly cars
Prompted by the global economic downturn, Mitsubishi Motors Corporation (MMC) will soon be implementing major structural changes in the way its business is organised. The company has already consolidated its design and engineering functions to a central location in Japan, which, according to Mitsubishi, reflects a fundamental shift in its long-term product strategy from regional cars to global cars.
In another move aimed at aligning its operations with the changed automotive/economic scenario worldwide, Mitsubishi plans to shift away from its SUV-focused lineup and move on to environment-friendly passenger cars and crossovers. This, the company hopes, will put it in a better position to deal with fundamental, structural changes in market demand.
For its European operations, Mitsubishi plans to take over and repatriate to Japan, all major vehicle-related functions like sales, marketing, product management, business planning and so on. The company will also look at reducing its staff in Europe by up to 45%.
While no formal announcements have been made to this effect, we also expect Mitsubishi to clean up its act in India in a big way and completely revise its product lineup for the country, phasing out its old, outdated cars and introducing some new ones.
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