Thursday, October 22, 2009

2010 Toyota Mark X unveiled at the Tokyo Motor Show


The new Toyota Mark X is priced at the equivalent of Rs 12 lakh in Japan, while the smaller, lower tech, less powerful Camry sells for twice that amount in India!

Pics: Autoblog

Toyota has unveiled its redesigned Mark X luxury sedan at the currently ongoing Tokyo Motor Show. The rear-wheel-drive car, meant for the Japanese market only, is fitted with a 3.5-litre, 315 horsepower V6 engine that’s mated to a six-speed gearbox. Performance figures are impressive for a big luxury sedan – zero to 100km/h in 8.4 seconds and an electronically limited top speed of 250km/h.

The Mark X comes with every imaginable safety feature you can think of (ABS, SRS, VSC, TRC, AFS and many, many others…), the luxurious cabin is filled with high-tech entertainment and navigation gizmos and computer controlled adaptive variable suspension is optional. Toyota aims to sell 3,000 units of this car in Japan every month.

What’s really interesting, in the Indian context, is the price. The new Toyota Mark X is priced at 2.38 million yen, which is equal to Rs 12 lakh. That makes the Toyota Camry’s India pricing – at around Rs 22.50-24.50 lakh – quite ridiculous. The Camry is nowhere near as high-tech, luxurious and powerful as the Mark X and yet Toyota can get away with selling the car at twice the Mark X’s price in India.

Yes, import duties levied on CBU imports are partly responsible for the Camry’s outrageous pricing in India, but it’s a shame that the Indian consumer has to suffer because of some inane policies being adopted by the Indian government...

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