The new Kia Venga has won the 2010 iF Transportation Design Award...
The Kia Venga, a brand-new B-segment MPV that was unveiled at the Frankfurt Motor Show in September this year, has won the iF product design award. Awarded in Germany, the iF design award recognises design quality, workmanship, level of innovation and eco-friendliness.
‘B-segment MPVs have traditionally been the type of vehicles purchased out of necessity – they are cars of function and practicality,’ says Kia Chief Design Officer, Peter Schreyer. ‘With the new Venga, we have designed a car that will fulfil European consumers' practical requirements, while also being genuinely desirable and fun to drive.’
Inaugurated in 1953, the iF product design award is given out annually and is widely recognised as one of the world’s most important prizes for excellence in design. For the 2010 award, a total of 2,486 products were entered in 16 different categories. The Kia Venga won the ‘Transportation Design’ category, which includes cars, ships, trains and planes.
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