In a serious bid at getting ready for the future,
Ford has announced its new plans for developing electric vehicles and hybrids, which it aims to bring to the market by 2012. The company will actually be bringing its first battery-powered electric commercial van to the North American market by 2010, followed by a small electric car in 2011 and a plug-in hybrid by 2012.
Committed to developing vehicles that offer sustainable mobility in the post-petrol/diesel era,
Ford has started work on high-tech green vehicles. ‘Next-generation hybrids, plug-in hybrids and pure battery powered vehicles are the logical next steps in our pursuit of greater fuel economy and sustainability,’ says Derrick Kuzak, Ford's group vice president of Global Product Development. ‘A growing number of consumers want that kind of choice, and we want to be in a position to deliver it to them across multiple vehicle categories,’ he adds.
In order to make sure its EVs reach the market quickly,
Ford is ready to leverage the domain expertise of its partners. For its small electric car, which will be powered by lithium-ion batteries and which the company hopes to launch in 2011, Ford is partnering with Magna International. The new Ford EV will be able to travel up to 160km on electric power alone.
‘We strongly believe in collaboration because it drives innovation up and keeps costs down,’ says Don Walker, co-CEO of
Magna International. ‘Bringing a fully functional electric vehicle quickly to market that meets customer expectations in terms of cost and performance is a great testament to both our companies' expertise and collaborative efforts.’
Don’t expect to see an electric vehicle in the Ford showroom in your neighbourhood just yet, but at long last, the American giant has finally started moving towards the future. A small
Ford hatchback powered by li-ion batteries for the Indian market? Within the next five years, we’re sure!