Category Farm Equipment

M&M;’s FES registers 7% decline in domestic sales in January 2009

Mahindra & Mahindra’s Farm Equipment Sector (FES) sold a total of 82,323 units during the April-January period this fiscal. This figure includes domestic sales as well as exports and represents a 1.75% decline over the 83,789 units sold in the April-January period in the last fiscal.

M&M’s cumulative tractor sales in the domestic market in April-January FY 2008-09 were 76,282 units, compared to 77,016 units sold in the April-January period in the last fiscal.

For the month of January 2009, M&M’s sales of tractors in the domestic market stood at 6,666 units as compared to 7,174 units for January last year – a decline of 7%.

Exports during January this year were 265 units, as against 879 units for the same period last year...

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Mahindra to launch low-cost tractor by mid-2009

In a manifestation of what seems to be ‘the Nano effect,’ M&M is looking at launching a low-cost tractor, which may well be one of the least expensive tractors in the world. To be launched by June/July 2009, this low-cost tractor – which is yet unnamed – is expected to be priced at around Rs 1.5 lakh and is aimed at farmers who may be on a tight budget and/or who have smaller tracts of farm land.

The low-cost tractor, prototypes of which are already being field tested, will not compete against any other existing tractor in the M&M line-up, or indeed, against any tractor from other manufacturers, and is expected to create a new niche in the market...

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