M&M is on a roll with the Bolero MUV!
Mahindra & Mahindra Ltd. (M&M) has announced that the Bolero MUV has sold a record 50,000 units in 2007-08. The company claims the Bolero is the first brand in the UV/MPV category to cross 50,000 units in one year.
‘The fact that the Bolero is the first brand in the UV/MPV category to notch up sales of more than 50,000 units in a single year is a clear validation of our customer-centric approach to business. Today, the Bolero is perceived as a stylish but affordable UV which caters to different customer needs and takes on all kinds of terrain with ease,’ said Vivek Nayer, Vice President – Marketing, Auto Sector, Mahindra and Mahindra Ltd.
